Threshold Brands is proud to announce the appointment of Lauriena Rideout as Chief Operating Officer, a milestone recently featured in Franchising Magazine USA. Rideout brings more than 20 years of franchise operations and multi-brand leadership experience to the organization, where she will oversee operational strategy, shared services, and performance across the Threshold Brands portfolio.
Prior to joining Threshold Brands, Rideout held leadership roles with WOWorks and Rita's Italian Ice, where she helped build scalable systems, improve operational performance, and support franchise growth.
"What attracted me to Threshold was the opportunity to build stronger systems and shared capabilities across a portfolio of truly unique brands," Rideout said. "There's real potential to stand out by strengthening our operations, sharpening our systems and transforming our onboarding."
CEO Ted DeMarino said Rideout's experience building shared capabilities while maintaining brand identity makes her an ideal addition to the leadership team as Threshold Brands continues to grow its portfolio of leading home services brands.
Rideout's appointment reflects Threshold Brands' ongoing commitment to supporting franchise owners with best-in-class operational excellence, training, technology, marketing, and business coaching.